Make-up, fake eyelashes and movies: Welcome to the IMATS

Yesterday evening, I got the chance to go to the IMATS (International Make-Up Artist Trade Show). The reason why I'm quickly writing this article before going to work (oh, the joy of working on weekends!) is because I thought it was fantastic and so interesting that you shouldn't miss it! As a cinema fanatic, I've been in awe at what these artists can do and create.

This is the 12th edition of the show and it is held in the Olympia exhibition centre in Kensington. It will last all of today until tomorrow 5pm.

What you will see is impressive body paintings, amazing make-up techniques and the make-up museum, which is a small exhibition of art and make-up made for cinema and television. 

If you're interested in becoming a make-up artist, you'll find lots of professionals ready to advice you and chat with you about the options you have. You'll get to hear Oscar winning artists (Joel Harlow, who worked on "Star Trek" and "Pirates of the Caribbean" and Mark Coulier, who worked on "World War Z" and "Iron Lady") but also to professionals working in West End theatres.

There is also a competition for make-up students, which is cleverly called "Battle of Brushes": one competition is about beauty and has the elements for theme, while the other one is about character and evolves around "Oz".

This show is annually held all over the world: Los Angeles, New York, London, Vancouver, Sydney and Toronto and it's produced by "Make-Up Artist" Magazine.

You'll find out that there is more to make-up than trying to make yourself look good in the bathroom every morning: it's about films, television, theatre and much more! 

All the information you need: http://www.imats.net/london/london_index.php

Miss DiversiT